![]() Among their clients was a rock promoter named Bill Graham, staging dance-concerts at Fillmore Auditorium. Wes Wilson was designing promotional material at Contact Printing in San Francisco. Alfred Roller’s Secession Poster was part of that exhibit. In November 1965 there was an exhibit of Jugendstil and Expressionist art at the University of California. In keeping with our regular naming conventions, we were going to call it Roller Gezeichnete (hand-drawn), but the wonderful play on both words and the shape of the three S’s in secession was too compelling. It is this second style at the bottom that is the basis for the font Roller Poster. At the bottom of the poster are the details in a different lettering style. The word “secession” is in one type style and takes up two-thirds of the elongated poster. Because of its dome, it is called “the golden cabbage.” The poster itself is unique. Designed by Joseph Maria Olbrich in 1897, the buiilding has been restored and stands today as one finest of the many fine examples of Art Nouveau architecture in Vienna (see vienna_secession_bldg.jpg). The location is not mentioned because everyone in Vienna knew it would be held at the exhibit hall in the Secession Building at Friedrichstraþe 12, a few blocks south of the Opernring, near the Naschmarkt. The exhibit was to take place in Vienna during January & February 1903. In 1902, Roller created a poster to advertise the 16th exhibit of Austrian Artists and Sculptures Association, representing the Vienna Secession movement. Roller Poster is named after Alfred Roller.
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